Before any redesign, I want to know where the store is losing money. These six questions find most of it in an hour, and they are the same ones behind the free store score on this site.
1. How many visitors turn into buyers?
Most Shopify stores convert between 1.5% and 3% of sessions. If yours sits below that, the product page and checkout come first, before any new traffic.
2. Is an abandoned cart flow running?
People who add to cart and leave are your warmest leads. A three email flow in Klaviyo, with the product image and reviews, recovers part of them every week.
3. How fast is the product page on a phone?
Most traffic is mobile. Test the page in Google PageSpeed Insights, then remove apps you no longer use and compress large images.
4. Can shoppers see proof next to the price?
Star rating, review count and one strong review near the add to cart button answer the question every shopper has before they scroll.
5. Is there a reason to buy more than one?
Bundles, upsells and subscriptions raise order value without spending more on ads.
6. Do customers come back?
If fewer than 30% of orders come from returning customers, retention is the cheapest growth you have. That is the subject of the next note.
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