Winning a new customer costs ad money every time. Bringing back someone who already trusts you costs an email. For a physician-led supplement brand we work with, 85% of orders now come from returning customers.
These five Klaviyo flows do most of that work:
- Welcome: tell the brand story and give one clear reason to make the first order.
- Abandoned cart and browse: remind people of what they looked at, with reviews.
- Post purchase: teach customers how to get the best result from what they bought.
- Replenishment: for products that run out, remind them just before they do.
- Win back: reach lapsed customers with something new rather than a bigger discount.
Track two numbers each month: the share of revenue from returning customers, and the average days between first and second order. When those move the right way, the whole business gets easier.
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